Job Seeker Market Research
UX/UI
B2C
recruiting
Jan 2023 - Mar 2023
Stepstone, a leading job board in Germany, sought to gain a deeper understanding of the evolving German job market and its competitive landscape.
Stepstone, a leading job board in Germany, sought to gain a deeper understanding of the evolving German job market and its competitive landscape.
Stepstone, a leading job board in Germany, sought to gain a deeper understanding of the evolving German job market and its competitive landscape.
Goals
Conduct a comprehensive competitive analysis to assess Stepstone’s market positioning
Identify key areas of strength and potential for improvement
Conduct a comprehensive competitive analysis to assess Stepstone’s market positioning
Identify key areas of strength and potential for improvement
Results
Through in-depth qualitative research, we uncovered valuable insights into the needs and preferences of job seekers and recruiters in Germany. These insights enabled Stepstone to refine its product offerings and marketing strategies to better serve its target audience.
Through in-depth qualitative research, we uncovered valuable insights into the needs and preferences of job seekers and recruiters in Germany. These insights enabled Stepstone to refine its product offerings and marketing strategies to better serve its target audience.
Process
Co-created Research Plan
Collaborated with the client and fellow researchers to develop a robust research plan that aligned with their business objectives.
Qualitative Interviews
Collectively we conducted 100 in-depth interviews with a diverse range of job seekers and recruiters.
Data Analysis
Systematically analysed interview transcripts using a qualitative data analysis tool (Dovetail) to identify key themes and patterns.
Co-created Research Plan
Collaborated with the client and fellow researchers to develop a robust research plan that aligned with their business objectives.
Qualitative Interviews
Collectively we conducted 100 in-depth interviews with a diverse range of job seekers and recruiters.
Data Analysis
Systematically analysed interview transcripts using a qualitative data analysis tool (Dovetail) to identify key themes and patterns.
Deliverables
100 transcribed interviews
A detailed affinity map visualising key themes and insights
A comprehensive report outlining findings, recommendations, and actionable insights
A presentation summarising key findings and recommendations
100 transcribed interviews
A detailed affinity map visualising key themes and insights
A comprehensive report outlining findings, recommendations, and actionable insights
A presentation summarising key findings and recommendations
